How we positioned Corepin Pinturas as an organic search leader, activated Google Ads on a lean budget and built a qualified traffic foundation for their Shopify store.
Corepin Pinturas is a specialist distributor of paints and materials for automotive, decoration, industrial and nautical sectors, based in Vigo, Spain. Their Shopify store at corepinsl.com focuses on direct sales and personalized advice via WhatsApp.
The core challenge was growing qualified traffic from scratch, building organic search presence through niche content, and activating Google Ads with the smallest possible budget while maximising returns.
Their value proposition is clear: "Tell us your project and we'll tell you exactly what product to use and how much it will cost." Every digital decision was made to amplify that competitive edge.
Organic Search is the #1 channel with 1,400 new users in 2025 — nearly 50% of all new traffic. This validates the SEO and blog content strategy as the primary growth engine for Corepin's online store.
Referral is the #3 channel with 445 new users, driven largely by leadsgo.io (415 sessions). This lead generation tool is contributing significant traffic and should be tracked as a conversion source in the next phase.
Branded queries are dominant and growing — "corepin" alone generated 426 clicks and "corepin vigo" 266, showing strong brand recognition building across Galicia through the year.
The appearance of product-specific terms like "pintura godzilla" and local ones like "corepin salvaterra" shows organic reach expanding beyond Vigo into the wider Pontevedra province.
Vigo is the clear #1 real market with 254 active users. Santa Clara, Clifton and Columbus are likely bot/VPN traffic anomalies. Madrid (#4) with 119 real users confirms national reach. Santiago de Compostela reinforces the Galicia focus — both cities together represent the core Galician target market.