LAURA ALVAREZ TELLO.

I work with data, content, and digital projects to support
performance and informed marketing decisions.

About Me

Digital marketing • Data • eCommerce

Studying the Numbers Behind Every Click

Digital marketing professional with a Master’s in Business Analytics and hands-on experience in paid search, SEO, campaign reporting, and marketing analytics. Passionate about transforming data into actionable insights that optimize campaigns, improve performance, and drive business growth.

Contact Me

laura alvarez tello

Areas I Work In

Marketing insights

I explore how data can improve campaign performance and guide better decisions. My goal is to understand what drives results — not just what looks good.

Digital Marketing

Developing hands-on skills in performance marketing, including paid ads (Meta, Google), SEO fundamentals, and analytics tools like Google Analytics. Focused on optimizing campaigns through data, improving conversion rates, and scaling what drives measurable results.

Strategic Thinking

Focus on understanding the “why” behind campaigns to make smarter, data-backed marketing decisions

Work Experience

Hands-on experience supporting digital marketing and eCommerce projects, with a focus on content, data, and performance.

Digital Marketing Assistant

Dominos Pizza / 2025 – Present

Supported digital promotions and tracked performance metrics across marketing and operations, working closely with teams to align execution with business priorities.

Sales & Market Analyst

Interra International / 2024-2025

Analyzed market and pricing data and built KPI dashboards to support sales decisions and cross-functional initiatives.

Sales Performance Analyst

Legacy Concepts / 2024 – 2025

Monitored performance metrics and created data-driven reports to support sales teams and improve results.

Digital Marketing Assistant (Freelance)

Corepin / 2024 – Present

Managed paid search campaigns end-to-end — strategy, copywriting, A/B testing, and optimization — achieving 153K+
impressions, 4.1K+ clicks, and a 2.68% CTR.

Content Creator & SEO Strategist (Freelance)

Ace My Tennis / 2024 – 2025

Built and executed a full content and SEO strategy across WordPress and Instagram — from ideation to publishing to
performance tracking via Google Analytics.

Marketing Assistant

Options Traders Tribe 2025 – Present

Managed digital campaign tracking and performance reporting to support data-driven decision-making. Assisted with Google Ads setup, A/B testing, and optimization to improve visibility and reach.